Privacy Policy
Last updated: February 2026
Who we are
This website is operated by Apex Distribution Pty Ltd, a company registered in Australia.
Registered address: 7 Boola Place, Cromer NSW 2099 Australia
Email for privacy enquiries: privacy@earthstone.co.uk
We are the data controller responsible for the personal information collected through this website.
What information we collect
We collect and process the following personal data:
- Contact details: name, company name (if provided), address, telephone number, and email address
- Technical data: IP address, browser type, and cookies (see our Cookie Policy)
- Marketing preferences: your consent to receive newsletters or updates
How we collect your information
We collect information when you:
- Complete our online contact or enquiry form
- Subscribe to our newsletter
- Download brochures from the website
- Interact with the website via cookies or analytics tools
How we use your information
We use your personal data to:
- Respond to your enquiries and provide information about our products
- Manage leads and communications through our CRM system (Zoho CRM)
- Send marketing updates and newsletters, only where you have opted in
- Improve our website using Google Analytics 4 (GA4)
Our legal bases for processing
We process your data under the following lawful bases:
- Consent: for sending marketing emails or newsletters
- Legitimate interest: to respond to your enquiry or manage our business leads
- Legal obligation: if required to comply with legal or regulatory duties
Marketing and newsletters
If you have consented to receive marketing updates, we will send you occasional information about our products or services.
You can withdraw consent at any time by clicking the “unsubscribe” link in any email or contacting us at privacy@earthstone.co.uk.
Who we share your data with
We only share your data with trusted service providers that help us operate our business, including:
- Zoho CRM (data stored in the UK)
- Google Analytics 4 (aggregated website usage data)
- Approved Earthstone trade partners, where necessary to respond to your enquiry or provide local product support.
We do not sell or rent your data to any third party.
International transfers
Your personal data is stored and processed in the UK. We do not transfer data outside the UK.
How long we keep your data
We retain personal information only as long as necessary for the purpose collected, or as required by law. Contact details for marketing are retained until you unsubscribe or withdraw consent.
Your rights
You have the right to:
- Access, correct, or delete your personal data
- Withdraw consent for marketing at any time
- Object to or restrict processing in certain circumstances
- Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk
To exercise these rights, contact us at privacy@earthstone.co.uk.
How to contact us
If you have questions about this policy or your data, please contact:
Apex Distribution Pty Ltd
7 Boola Place, Cromer NSW 2099 Australia
privacy@earthstone.co.uk
